Shopify

Shopify powers our e-commerce projects because it handles the hard parts -- payment processing, inventory management, tax calculation, fraud detection -- so we can focus on what makes your store different: the brand, the experience, and the conversion funnel.

For most stores, a custom Shopify theme is the right choice. Liquid templates, theme blocks for merchant customization, and the Shopify admin for content management. The merchant can update products, images, and text without calling a developer.

When you need more control, we go headless. Shopify handles the commerce engine (products, cart, checkout, payments) while we build the frontend with Next.js. This gives us full control over performance, design, and functionality while keeping Shopify's battle-tested checkout.

We build custom Shopify apps when the ecosystem does not have what you need. Product configurators, custom discount engines, subscription management, and feed generators. Published on the Shopify App Store or installed privately on your store.

Shopify is not the right choice for complex B2B with custom pricing per account, marketplace models, or businesses that need full ownership of their transaction data. For those, we build custom. We will tell you upfront which path makes sense.