Learn more about us
Who we are, what we do and how we operate.
The agency.
A necessary investment for your brand.
RIBBAN is the ideal agency for your business or personal brand, an agency trusted by a lot of business owners looking for professionals to make their digital vision become a reality.
We create, launch, and grow brands through six equally strong domains: e-commerce, marketing, SEO, strategy, design, and web development. Our operational model combines the best practices of creative agencies, hyper-growth technology companies, and platform economy. Sounds like a weird combo, but it seems we’re on the right track. At least according to our pinch-ourselves-to-see-if-we’re-dreaming clients. We don´t just talk, we get sh*t things done.
74 NPS
Our all-time NPS is 74, updated in 1/2024. Our goal is 80, nothing short of world-class.
15+ brands
A roster of dream-come-true clients, including brands like Klarna, Clean Drinks, and ESSNCE.
6 domains
Brand company = e-commerce + marketing + SEO + strategy + design + web development.
10+ team members
A very nice and talented bunch of senior professionals in our different areas.
2 studios
While our main office is rooted in Gothenburg, Sweden, we also operate a second office in Stockholm.
10 000+ cups of coffee
We've fueled our strategies with over 10,000 cups of coffee - because behind every successful marketing campaign, there's a highly caffeinated team!
OPERATING PRINCIPLES
This is how we operate
Call it like it is
We appreciate direct talk and honesty, both internally and with our clients. The more upfront we are, the brighter the outcome. We always default to action and substance instead of abstract slides and fancy talk.
NPS is our jury
NPS (Net Promoter Score) is our primary way of measuring our work. We track it monthly and ask for brutally honest, anonymous feedback from every single client we work with. Our goal is to reach and maintain an NPS of 80, and celebrate reaching the world-class level as defined by the creator of the metric.
Six agencies in one
The best brands are built on multiple fronts, and the best brand agencies can provide multiple services from a single address. That’s why you can get all your e-commerce, marketing, SEO, strategy, design, and web development needs fulfilled at RIBBAN. Working with one agency only means less coordination for you, and more ways for us to be creative in. We call it the smooth way.
From in-house to full-house
If the ideal creative team for building your brand does not work at Ribban, they likely work with Ribban. Our extended, full-house team includes 1500+ curated creative freelancers from 25+ countries. So when your brief requires very specific creative skills, knowledge of a rare language, or niche industry expertise, you still get the full package through Ribban and don’t need to shop around.
Shaped by tech
We’re rooted in the European technology sector. Working with some of the fastest-growing companies in Europe has fundamentally shaped our approach to creative work. We’re flexible, laser-focused, fast-to-concrete, driven by results. Because nothing less would reach our goal to be the best.
COLLABORATION MODELS
We usually work in three different ways with our clients:
Team Extension
It’s exactly what it sounds like: an extension of your brand team. We work in close collaboration, living in the day-to-day and taking on tasks from long-term strategic planning to daily operations. We deliver whatever your brand needs most at the given time.
Project
If you’ve worked with agencies before, you know what this collaboration model means. If you haven’t, this is how it goes: we agree on a clear set of deliverables and deadlines upon starting, and then we get onto it.
Sprint
Some agencies are allergic to adhocs and urgents. We’re not. We understand that sometimes impossibly short delivery times are the reality. And that they’re not that impossible, after all.
Should we meet form-to-face?
If that's too much, you can always send us a traditional email.Always made with ❤️ by our team.
Gothenburg © 2024